Day 3 and the last day of a series on coffee. In recent days, we have already looked at which method of making coffee is most popular and how many coffee bar locations there are in the countries around us. Today, we will present which type of coffee is most popular, as well as give a distribution of all coffee brands per sector (all figures given in the graphs are in percentages!). So, pour yourself another cup of coffee, sit back and enjoy!
Distribution of different types of coffee.
The first thing that strikes us is the fact that regular coffee is still the most consumed by consumers. In our previous article, we already showed what percentage of coffee is made with fresh bean machines (if you missed this article, click here). This could explain why regular coffee is still considered to be the most enjoyed coffee. But with the rise of coffee bars, the craftsmanship that these bars show with their “latte art”, could be the explanation why we see coffees with additional ingredients in them increasing. We also see that the espresso has increased in popularity, while the macchiato has remained the same.