Lantmännen Unibake

Lantmännen Unibake is a leading international bakery group with expertise in frozen bakery products. In order to optimize future sales growth in the Netherlands, Lantmännen Unibake works with Datlinq for an optimal market approach of the foodservice market.

Lantmännen Unibake



Lantmännen Unibake was looking for a solution to optimise its market development strategy regarding independent food locations.




Working with the company, Datlinq determined sales opportunities by segment. A programme of activities was then drawn up for each segment to develop distribution, visibility and activation of the various Lantmännen Unibake products.

As Lantmännen Unibake's sales force records daily activities and progress on KPIs in Datlinq Places, new outlets are automatically selected based on progress, location and fresh sales opportunities. The company’s focus area therefore remains dynamic and optimal balance between capacity management and the entrepreneurship of the sales force is created. The perfect mix for success.