Lantmännen Unibake is een toonaangevende internationale bakkerijgroep met expertise op het gebied van bevroren bakkerijproducten. Om toekomstige omzetgroei in Nederland te optimaliseren werkt Lantmännen Unibake samen met Datlinq voor een optimale marktbewerking van de foodservicemarkt
Lantmännen Unibake was looking for a solution to optimise its market development strategy regarding independent food locations.
Working with the company, Datlinq determined sales opportunities by segment. A programme of activities was then drawn up for each segment to develop distribution, visibility and activation of the various Lantmännen Unibake products.
As Lantmännen Unibake's sales force records daily activities and progress on KPIs in Datlinq Places, new outlets are automatically selected based on progress, location and fresh sales opportunities. The company’s focus area therefore remains dynamic and optimal balance between capacity management and the entrepreneurship of the sales force is created. The perfect mix for success.