Red Bull is the global market leader in energy drinks. One of Red Bull Nederland’s growth pillars is to achieve greater distribution and visibility in the foodservice market. Datlinq helps facilitate this with Market Monitor.
How Red Bull discovers new sales opportunities
Like many of our customers, Red Bull was looking to optimise its insight into foodservice channels: where is our brand sold and where are the sales opportunities?
Datlinq helps Red Bull map sales opportunities with Market Monitor Drinks, which provides the company with an optimal overview of sales channels in the dynamic foodservice market. As Market Monitor provides insight into distribution information down to outlet level, Red Bull can deploy its field sales team effectively and efficiently.
The result is a high number of effective visits as well as accelerated growth of Red Bull’s distribution and visibility in the foodservice market.
New market insights
Better use of resources
Which solutions made this result possible for Red Bull?