April 1, 2021
In particular, the number of visits to the takeaway and on-the-go hospitality sector has fallen. We take you through the number of visits to the Out of Home market and P2's catering and home delivery figures (1 February 2021 - 28 February 2021). Read on to find out all about figures for home delivery, hospitality and shopping food. These figures are from Datlinq's Visit Report.
Visits to catering establishments (including fast service)
With an average of 4 million visits per week, hospitality is below its 2020 low in visits. The number of visits to the hospitality industry is 70% lower in P1 and P2 compared to 2020. In a normal year the first periods are usually not the best for the hospitality industry, these are mainly the summer months. Fast service is not doing as badly within the hospitality industry, fast service is seeing a 40% drop in visits.
Figure 1: Number of visits to the hotel and catering industry in 2021
Home delivery figures 2021
In P2 of 2021, the number of home delivered meals decreased slightly to 4.1%, in P1 the number of home delivered meals was 4.7%. These figures are substantially above the 2019 level. In 2019, the number of home delivered meals was only 2.5%. 2020 has been the best year for home delivery so far, at that time the rate averaged 7%. So the number of meals delivered is falling, but perhaps this is the march towards more stable growth for the next few years?
What are the figures for home delivery by age group? It is striking that the 50+ group have a growing share (compared with P1) of their meals delivered, while the number of meals delivered by the under-50s group is falling. Both groups are ordering fewer meals in the new year, but the fall in the <50 years old group is greater than the 50+ group. Could this be due to good intentions or is it the result of stricter government measures in the new year?
Figure 2: Home delivery figures for the Netherlands 2021
Figure 3: Home delivery figures by age group