Discover shopper and outlet trends and understand the developments in your category.

The Out of Home market is a dynamic and changing one. Market Monitor offers you the tools to set up a data-driven approach with direct insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

Market Monitor is divided into six different monitors; each monitor provides insight into a different part of the market.

The result?

  • Total overview of the Out-of-Home market

  • Actual insight into consumer and purchasing behaviour

  • Make strategic and operational decisions based on reliable insights

Understand your market.

The ultimate data cockpit for valuable insights into your market.

Discover the perfect location for your brand or product.

The Out-of-Home market is a dynamic and changing market. Market Monitor offers you the tools to set up a data-driven approach with direct insights into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

Market Monitor is divided into six different monitors; each monitor provides insight into a different part of the market.

  • Total overview of the Out-of-Home market

  • Actual insight into consumer and purchasing behaviour

  • Make strategic and operational decisions based on reliable insights

Understand your market.

The ultimate data cockpit for valuable insights into your market.

Discover the perfect location for your brand or product.

The Out-of-Home market is a dynamic and changing market. Market Monitor offers you the tools to set up a data-driven approach with direct insights into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

Market Monitor is divided into six different monitors; each monitor provides insight into a different part of the market.

The result?

  • Total overview of the Out-of-Home market

  • Actual insight into consumer and purchasing behaviour

  • Make strategic and operational decisions based on reliable insights

Understand your market with the help of Datlinq's six Reports and Monitors.

Expert advice. Make use of our experts, know what is going on in your market and set up a winning strategy.

Keep an overview. Create an overall picture of your entire market by combining Outlet Monitor with the Visit Report from Shopper Monitor.

The first step. Get started easily with Outlet Monitor and get a complete overview of your market.

Your Market in View. Choose to connect more detailed monitors for data-driven decisions and insight into the impact of your activities.

Understand your market with the help of Datlinq's six Reports and Monitors.

Keep an overview. Create an overall picture of your entire market by combining Outlet Monitor with the Visit Report from Shopper Monitor.

Expert advice. Make use of our consultation process and find out what exactly is going on in your market and set up a winning strategy.

You're spoilt for choice. Choose to connect more detailed monitors for data-driven decisions and insight into the impact of your activities.

The first step. Start easily with Outlet Monitor and get a complete overview of your market and how certain Datlinq hospitality formats are performing.

Where is the consumer currently active and what does he spend?
How does a specific channel perform in your market?
How does a specific product category behave?
Do you have the entire Out-of-Home market mapped out?
Which supplier or wholesaler is most important for which formula and product?
How does my product behave in the market compared to competitors and in the product itself?
Where is the consumer currently active and what does he spend?
How does a specific channel perform in the market?
How does a specific product category behave?
Do you have the entire Out-of-Home market mapped out?
Which supplier or wholesaler is most important for which formula and product?
How does my product behave in the market compared to competitors and in the product itself?
Where is the consumer currently active and what does he spend?
How does a specific channel perform in the market?
How does a specific product category behave?
Do you have the entire Out-of-Home market mapped out?
Which supplier or wholesaler is most important for which formula and product?
How does my product behave in the market compared to competitors and in the product itself?

Market Monitor in detail

Do you know what is happening in your market? How is the consumer behaving at the moment? What is the actual consumer and purchasing behaviour at points of sale?

DOWNLOAD A MARKET MONITOR SAMPLE REPORT

The Out of Home market is a dynamic and changing market. Market Monitor offers you the tools to set up a data-driven approach with as a result:

  • Discover the actual consumer and buying behaviour at points of sale

  • Gain insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

Market Monitor is the insights platform in the Out Of Home market, providing targeted channel, category and brand insights. 

Datlinq offers high reliability through:

  • Out-of-Home survey with 10,000 consumers in the Netherlands

  • Access to historical data up to 4 years back

  • Frequent support from specialists in the market

  • Access to detailed data through a unique combination of sources

Market Monitor is divided into six different monitors; each monitor provides insight into a different part of the market. The monitors of the Market Monitor can be combined in order to obtain a total overview of the Out-of-Home market.

Within Market Monitor, three monitors are set up based on the data obtained from the locations in Datlinq's rich database. The other three monitors focus on consumer behaviour and insights, under the name Shopper Monitor.

Once you choose one of our monitors, or a combination of them, you will get access to the insightful dashboards in Tableau software. These provide valuable insights into your market on a monthly or quarterly basis (depending on the type of monitor). This way you will always have up-to-date insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

If you would like to receive specific reports or need further explanation, one of our insights specialists will be happy to help you. This could involve building up reports and/or finding answers to specific questions.

Market Monitor in detail

Do you know what is happening in the Out-of-Home market? How is the consumer behaving at the moment? What is the actual consumer and buying behaviour at your outlets?

DOWNLOAD A MARKET MONITOR SAMPLE REPORT

The Out-of-Home market is a dynamic and changing market. Market Monitor offers you the tools to set up a data-driven approach with as a result:

  • Discover the actual consumer and buying behaviour at points of sale

  • Gain insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

Market Monitor is the insights platform in the Out-of-Home market, providing targeted channel, category and brand insights. Datlinq offers a high level of reliability through:

  • The most widely used Out-of-Home survey in the Netherlands

  • Access to historical data up to 4 years back

  • Frequent support from specialists in the market

  • Access to detailed data through a unique combination of sources

Market Monitor is divided into six different monitors; each monitor provides insight into a different part of the market. The monitors of the Market Monitor can be combined in order to obtain a total overview of the Out-of-Home market.

Within Market Monitor, three monitors are set up based on the data obtained from the locations in Datlinq's rich database. The other three monitors focus on consumer behaviour and insights, called Shopper Monitor. 

Once you choose one of our monitors, or a combination of them, you will have access to the comprehensive and user-friendly dashboards in Tableau software. These dashboards provide valuable insights into your market on a monthly or quarterly basis (depending on the type of monitor). This way you will always have up-to-date insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

If you would like to receive specific reports or need further explanation, one of our insights specialists will be happy to help you. This could involve building up reports and/or finding answers to specific questions.

Market Monitor in detail

Do you know what is happening in the Out-of-Home market? How is the consumer behaving at the moment? What is the actual consumer and buying behaviour at your outlets?

DOWNLOAD A MARKET MONITOR SAMPLE REPORT

The Out-of-Home market is a dynamic and changing market. Market Monitor offers you the tools to set up a data-driven approach with as a result:

  • Discover the actual consumer and buying behaviour at points of sale

  • Gain insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

Market Monitor is the insights platform in the Out-of-Home market, providing targeted channel, category and brand insights. Datlinq offers a high level of reliability through:

  • The most widely used Out-of-Home survey in the Netherlands

  • Access to historical data up to 4 years back

  • Frequent support from specialists in the market

  • Access to detailed data through a unique combination of sources

Market Monitor is divided into six different monitors; each monitor provides insight into a different part of the market. The monitors of the Market Monitor can be combined in order to obtain a total overview of the Out-of-Home market.

Within Market Monitor, three monitors are set up based on the data obtained from the locations in Datlinq's rich database. The other three monitors focus on consumer behaviour and insights, called Shopper Monitor. 

Once you choose one of our monitors, or a combination of them, you will have access to the comprehensive and user-friendly dashboards in Tableau software. These dashboards provide valuable insights into your market on a monthly or quarterly basis (depending on the type of monitor). This way you will always have up-to-date insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.

If you would like to receive specific reports or need further explanation, one of our insights specialists will be happy to help you. This could involve building up reports and/or finding answers to specific questions.