Market Monitor

Understand the developments in your market and gain detailed insight into the on-trade segment

The on-trade market is a dynamic and highly volatile market. Market Monitor is the most detailed continuous measurement across all channels of this market, providing targeted channel, category and brand insights.

Total overview of the on-trade market

Actual insight into market trends

Make strategic and operational decisions based on reliable insights 

Access to detailed data through a unique combination of sources

Insight into distribution of brands and suppliers

For more than eight years, the numerical distribution of brands, suppliers and other items has been measured in the changing Out-Of-Home market. What is happening in the market? What trends do we see through the years (Light products, 0.0 beer)? How does your brand perform compared to competitors? What is your distribution share?

Data from more than 30,000 food service locations

The Out-Of-Home Market Monitor distinguishes itself from other data platforms through its rich database, by realising extensive samples among 30,000 locations. This allows trends to be mapped very accurately within specific segments, such as zoo’s or amusement parks, but also per region or city.

Targeted work to increase your ROI

With Market Monitor you can work in a data-driven and targeted way in the Out-Of-Home segment. Research results are updated monthly, so the analysis of data is always up to date. Let marketing and sales work in a targeted way and make better decisions!

What is measured?

Segments

Food
Drinking
Sleeping
Working
Sports
Events
Events
Concerns
Learning
Caterers
Shopping Food
Shoppen Non-food

Categories

Beer
Bitters
Cola
Sinas
Ice-Tea
Lemon Drink
Rivella
Water
Flavoured Water
Fruit juices
Sports Drink
Choco
Fristi
Choco Warm
Coffee
Coffee Machines
Foaming milk
Tea
Supplier Cold Drinks
Supplier Hot Drinks

Within the Fast Service segment

French fries
Boxes sold French fries
Sauces
Oils
Main supplier

Up to date

The continuous movements in the Out-Of-Home market are well monitored through years of research. The research results are updated monthly in the convenient Tableau dashboard, which facilitates data analysis. This way, you always have up to date insight into your distribution share, performance, position relative to your competitors and brand loyalty.

Try Market Monitor for free

Are you convinced of the added value Market Monitor can offer you? Then ask for a demo or talk to one of our colleagues.