Market Monitor is divided into six different monitors; each monitor provides insight into a different part of the market. The monitors of the Market Monitor can be combined in order to obtain a total overview of the Out-of-Home market.
Within Market Monitor, three monitors are set up based on the data obtained from the locations in Datlinq's rich database. The other three monitors focus on consumer behaviour and insights, under the name Shopper Monitor.
Once you choose one of our monitors, or a combination of them, you will get access to the insightful dashboards in Tableau software. These provide valuable insights into your market on a monthly or quarterly basis (depending on the type of monitor). This way you will always have up-to-date insight into your distribution share, your performance, the position of your competitors and the loyalty of your brand.
If you would like to receive specific reports or need further explanation, one of our insights specialists will be happy to help you. This could involve building up reports and/or finding answers to specific questions.