Datlinq has a database of more than 240,000 locations in the Netherlands where food and drink is sold. Since this database is always kept up to date, an overview is created in which trends and developments emerge strongly.
By means of clear representations, you get immediate insight into the Out-of-Home segments that are growing and where, for example, there is a decline. This can be based on (sub)segments, but also on regions, urban areas or districs. The outlet monitor enables you to formulate clear objectives and offers you the tools you need to set up a data-driven strategy.
The Outlet Monitor provides monthly updates on the number of outlets in the Out-of-Home market per channel and their development over time. Gain immediate insight into which (sub)segments are performing better than others. Analyze how independent locations behave compared to franchise locations.