Where is the consumer currently active and what does he spend?
Shopper Monitor provides decisive consumer insights based on the:
- Largest Out-of-Home consumer survey in the Netherlands
- Continuous measurement of developments in your specific market
Shopper Monitor is the largest Out-of-Home consumer survey in the Netherlands. In this study, 10,000 consumers are interviewed throughout the year about where they have been that week outside of their home. Apart from the location, the survey also inquires about what these consumers consumed, picked up or ordered and what they spent at these locations.