Datlinq maintains a European database containing locations where food and drinks are sold. Aided by a large number of sources and our own data team, this database is constantly being updated and expanded.
Digital developments result in exponential growth
Digital developments are advancing rapidly, and particularly over the last few months, we have taken enormous strides in the digitalisation of our database expansion and enrichment. We are proud to announce that we currently have 2.5 million European sales outlets in our database! Growth continues unabated, especially in countries where we do not (yet) have full market coverage.
Always up to date
Identifying sales outlets is one thing, but what’s even more important is that we keep our database always up to date. The food service and food retail markets are highly dynamic, which is revealed by our database with 35% of sales outlets changing each year.
It is vital for suppliers to have access to up-to-date information: you do not want to have members of your field sales force standing in front of closed doors and you certainly would not want to miss any opportunities at new sales outlets.
What do we know about the sales outlets in our database?
Aside from the increase in number of sales outlets in the database, the amount of information we have available per outlet is also growing. By default, we have certain details for each sales outlet, such as the address and the main activity (for example, bar, caterer or hotel).
But we also have additional information about the outlet (for example, the type of cuisine and opening hours) and the surroundings (whether, for instance, there is a subway station or university nearby). This information helps you make a much more targeted selection. Let’s say you are selling an on-the-go product: you might therefore be interested in sales outlets close to public transport routes. Or maybe your product focuses on young people and you want to achieve distribution in the vicinity of schools and universities.
By collecting, filtering and combining an increasing amount of data from digital sources, we can now add more and more relevant information to our database.
Consider, for instance, information such as the number of reviews for an outlet, the average menu price or the products and brands offered. This allows you to have a more focused sales strategy aimed at, say, the more premium outlets or those where a competing brand is sold.
How do we help you make the best use of your resources?
As already noted, you want to minimise the instances where field sales staff end up in front of a closed door. But perhaps what is more important is that you want their visits to be as effective as possible. This may mean that you prefer to send your sales representatives to the prospects which best suit your product or brand and that have the highest sales potential; and that your marketing department is able to send a mailing with content that is tailored to the recipients so that it is read well.
By making smart use of the information in our database, you can always select the sales outlets that best suit your objective. This allows you to carry out more targeted marketing and sales activities and maximise the results.
Want to learn more about the possibilities for your brand or company? Feel free to contact us without obligation!