The summer effect on the hospitality industry is limited, but home deliveries in the Netherlands continue to rise! In the Visit Report P9, we look at the period from the 16th of August until the 12th of September. In this period, the hospitality and retail industry were almost completely open. But what do we see in our results? Read on quickly, and make sure you are up to date with the latest developments!

Summer’s effect on the hospitality industry is very limited.

Visits to the hospitality industry incl. fast service (excl. home delivery) have been around 50% of the number of visits in 2020, and also in 2018/2019. This means that the summer effect with its nice weather has not had a major impact on the Dutch hospitality industry. Especially beverages, and also lodging and restaurants are down. Where there are relatively better performances in the fast service and recreation/culture. If we only look at restaurants, the picture is similar. However, we are talking about 3.5 million visits per week to restaurants in P7 to P9. Only compared to last year, this number was still 6.5 million visits per week.

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Stabilisation in the number of retail visits over the last 6 periods.

From P7 to P9, the number of visits to specialist shops declined even further. The number of visits to supermarkets is the same as in the previous 3 months, as is shopping non-food, which has an average of almost 4 million visits per week. The non-food sector is thus at the same level in visits as last year (YTD +2.3% vs. 2020) Food retail maintains its lead (YTD +35% vs. 2020).

Home delivery peaks in P9 to almost 10%.

With a percentage of 9.7, home delivery achieves a share in the number of meals at home comparable to the peak period of P5 in 2021, during the strictest lockdown. It is not only explained by an increase in the number of people under 50 order food, but also by an increase in the number of meals per week delivered to homes.

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