The merriest time of the year (Christmas) is getting closer and closer and we already talked about liquor stores in our previous article (missed it? Click here to read it again!). In this article we show you, using our data, what the distribution of cheese/delicatessen shops is like. By publishing this data, we show you what we can help you to grow in.

(By cheese/delicacy shops we mean only those that specialise in the sale of cheese and other delicacies and not, for example, supermarkets that also sell cheese and the like. The percentages were calculated by looking at the total number of cheese/delicacy shops in the respective countries, and then dividing them by the number of cheese/delicacy shops in each country)

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With our data, we can see market insights within different markets. For example:

  • Where are which products bought the most?
  • What is popular in your market and what is not.
  • What is the consumer behaviour within your market?

If we look at our data, we see that of the total cheese/delicacy market, the Netherlands with 24.90% and France with 32.77% are the largest countries included. These countries are also known for their cheeses, so it is not entirely surprising.  So, if like your competitors, you are looking for the best countries to locate your cheese-related product? Then it might be wise to focus on the Dutch and French markets first.

Belgium with 16.42% and the United Kingdom with 16.05% are next on the list in terms of market share. In terms of percentage, they are smaller than the Netherlands and France, but certainly not in terms of surface area. Just below them is Germany, with a 9.76% share of the total cheese/delicacy market.

With a market share of 0.11%, Luxembourg closes the list. Luxembourg, the smallest country on the list, is despite its size an interesting country for product testing.

Overall, the Netherlands and France have the most cheese/delicacy shops in the countries included. With Luxembourg having the fewest shops in percentage terms. But what if we look at these countries a little more closely, at NUTS 2 level, what do we see then?

With 5 shops per 10,000 inhabitants, Basse-Normandie (France), Corse (France), Auvergne (France), Lincolnshire (UK) and the province of West-Flanders (Belgium) are the largest NUTS 2 areas within the countries we surveyed. It can also be seen that in France, the distribution is well spread, with 3 shops per 10,000 inhabitants in most areas. In the United Kingdom, on the other hand, the number of shops per 10,000 inhabitants is 1 in all but 3 areas.