The deadline for the annual plans for 2020 is coming up. As such, it is essential to have a clear picture of the market in which you are acting. Do you know how large this market is and who your customers are? More importantly, do you know who are not? In this article, we explain how with the aid of Datlinq this information can be at your fingertips!
Why Should You Classify?
Datlinq has gathered more than 2.600.000 Out of Home foodservice locations, mostly in Western Europe. However, you should not send your sales reps to just any location. The reason for this is that it will not result in reaching the highest potential turnover. On the contrary, you need to classify which type of locations are the most relevant for your brand.
Classifying with Features
For each location in the database, Datlinq has collected a multitude of variables which can be used to find your perfect target group. These variables range from the type of kitchen and the price level to the average online review score and the characteristics of the surrounding area.
Say, for instance, that your brand is successful at restaurants with a Vietnamese cuisine, an average review score of at least 4 out of 5 and in a street with more than 10 other restaurants. With Datlinq’s tools it is possible to select these features and produce the best lead list possible.
Classifying with Artificial Intelligence
Besides using strict features, Datlinq is also able to find leads based on “soft” characteristics through our smart AI models. For example, your ideal target group could be described as “premium cocktail bars” or as “hip coffee bars frequented by millennials”. With our semantic search engines, we can find these locations and provide the results to you in the same way as any other lead list.
It could also be that you have a list of locations at which your brand does particularly well. Our algorithms can analyse these locations, extract the similarities between them and extrapolate these on millions of data sources to find similar locations. Consequently, you will only be provided with new sales opportunities with the highest potential.
From Classification to Lead Generation
The list of locations found using one of the aforementioned methods can be used in our tools for sales reps. However, they can also be uploaded into your own CRM system with the help of our APIs and connectors. In addition, the results of your sales team can be visualised with insightful dashboarding. This will ensure that you are always up to date with your team’s performance and that you will reach the goals outlined in your annual plans.