Trends: Which superfoods are the new kids on the block for sports enthusiasts?
During Euro 2020 Cristiano Ronaldo made a bold statement, by removing bottles from sponsor Coca-Cola from the table he was sitting at. Whilst stating the words ‘’agua’’ which means water in Portuguese. This action blew up the internet and the video soon went viral. Even companies like IKEA latched on the action of the football superstar, by releasing a water bottle named Cristiano. With the start of the new sports season we, at Datlinq, investigated the world of healthy food and drinks. Whilst also examining which trends are currently dominating the market so we can tell you what’s going on, and how you can respond to these trends as early as possible!
Forget about kale, there is a new superfood in town, and it’s called moringa. This tree that typically grows in South and South-East Asia has plenty of health benefits. Its leaves are rich of Vitamin A, B, C, Calcium, Potassium, Iron, Magnesium, Phosphorus, and Zinc. For example, calcium and magnesium are good for building and maintaining muscles whilst potassium and magnesium helps to prevent muscle cramps. For people who exercise a lot those nutrition’s are necessary to keep their muscles healthy and ready for exercise. Moringa can be bought in powder, pill, and leave form. To consume it you can, for example, stir it into your tea or water, mix it into smoothies, or by baking it into anything.
In recent years different studies tried to better understand this new superfood and its health benefits. Recent studies have shown that besides all the healthy compounds it possesses, it also helps to treat edema, diabetes, asthma, and mood disorders. Besides all of that, it also protects the liver and the cardiovascular system, prevents cancer, and reduces high blood pressure.
Of course, the previous options that were available to us consumers are still there and still super healthy for our bodies but now there is a new contender on the market.
Nowadays people are looking for healthier drink options instead of sodas. In the last few years one of these options was coconut water, but since it has become so popular more alternatives have shown up on the market. Coconut water is known for its ability to hydrate and replenish electrolytes. It is portrayed as a good drink to drink before exercising. But alternatives such as maple, aloe vera, and cactus water are also highly sought-after alternatives for sports drinks. The benefits of these waters are the natural compounds these drinks provide from the plants used in the water.
But is it better than just plain water? Depends on the type of sport you are going to do. If you exercise for 60 minutes or less normal water is sufficient. But if you are active for longer than 60 minutes or are exercising in 32 degrees Celsius or warmer it is better to drink these plant waters. But for some people who rather grab a soda than plain water these flavoured waters are the better and healthier alternative.
In conclusion, there are coming more and more healthy products on the market. Both in the food and drinks sector. People nowadays are trying to be healthy as possible and try to exercise enough. But if you are curious about what products are popular, how consumer behaviour is changing; don’t hesitate and download our sample report for free and see how we can help you!